Google Analytics for Blogger now in private beta
Several weeks back at South by Southwest, Jeff Veen announced our new Google Analytics for Blogger reporting interface. Currently available only in private beta, this product is a collaboration of several teams and marks the transition of Measure Map customers to a new Google Analytics interface designed specifically for Blogger users.
Here’s what Jeff had to [...]
Which button would you click? A lesson on website optimization
Start Now, Begin, or Get Started? Orange or blue button? What color text? Does it matter?
Website optimization seemed to be the hot topic at SES New York this year. Everywhere we turned, speakers were discussing how small changes in website content can result in big differences in traffic patterns.
Before we suggest a strategy for optimizing [...]
Google Analytics Updates: Google Analytics integrates with Google Audio Ads
We’re excited to announce that Google Audio Ads advertisers can now see how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on [...]
