Google Ad Adjustment needs longer time to load

The landing page ads or interstitial pages is the brand new ads model that Google AdWords has just planned to launch later this month. This strategy will begin weighing Web page load time as a factor in assigning search keyword Quality Scores, which influence ad placement on Google and Google Network pages and search keyword bid prices. Further, this will also threatens bloated webpages.

This means that ads leading to landing pages that take a long time to load will perform worse than ads linked to svelte pages.

Google said it is making this change to improve the user experience. “Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business,” a Google AdWords team member named Vivian explained in a blog post Thursday. “Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.”

Here is the explanation of Google AdWords on how long will it take to load landing pages and it is worth for advertisers to bid on this ad model:

Why are we doing this?
Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

When are we making this change?
In the next few weeks, we will add load time evaluations to the Keyword Analysis page (we’ll notify you when they are available). You will then have one month to review your site and make necessary adjustments.

After the one month review period, this load time factor will be incorporated into your keywords’ Quality Scores. Keywords with landing pages that load very slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.

I will wait to see the Demo then I will decide whether or not to use this for my marketing strategies.

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