6 Optimization Tips to Making the Most with Adsense - CSE
By Tran Tinh at 30 March, 2008, 3:03 pm
If you are an Adsense publisher, you must know that Custom Search Engine is an essential tool offered by Google that helps you earn the most with Adsense. But how to integrate CSE into your blog that can help you earn the most?
1) Search box placement: Search boxes should be easy to find, typically under the header or on the left navigation bar, to encourage users to simply search for what they’re looking for instead of spending time browsing through your content. Try to keep your search box in the same place on every page so users know where to return for future searches.
2) Two search boxes per page: For pages with a lot of content, we recommend placing two search boxes per page - one at the top of the page where users can immediately go to to find what they’re looking for and one at the bottom of the page where users can quickly search for something else after reading the content on the page. You can track the performance of each by creating a custom channel.
3) iFRAME: By choosing to host the search results, you can integrate search results and ads within your site so users don’t leave your site when they perform a search. If users don’t find what they’re looking for in the search results, they can easily click to another section of your site through your site’s template.
4) Search box on search results page: Remember to place another search box on your search results page in the case that a user wants to perform another search.
5) Ad placement: For better monetization, we recommend choosing to place ads at the top & right of the search results for added visibility.
6) Appearance customization: Customize the search results with your site’s colors to match the look and feel.
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